Sales & Marketing

The three components of the NicVAX launch challenge

With a first-in-class compound marketers can potentially leverage long-lasting market advantages

Online sentiment analysis monitoring can help biopharma resource managers make crucial decisions

The sleek, portable iPad, coupled with customized apps, gives sales reps a leg up

Use of off-label drugs is a balancing act for physicians, and poses even more problems for pharma. The FDA is moving slowly to help

Increased efficiency and lower operating costs for both CROs and vendors can be achieved by eliminating activities

Incorporating the proper blend of media into your marketing initiatives will help to increase the flexibility and success of your campaigns

The simpler the explanation of a disorder and its treatment, the better able a patient is to take proper care of himself

Being strategic-and applying data tools effectively- will go along way in helping to produce analytics that drive sales

Healthcare marketing in today's post-recession economy is not about one-size-fits-all vehicles, but rather about bringing your prouct into consumers' lives in a series of personal, non-invasive ways

Pharm Exec sits down with an expert on regional marketing to ascertain what it takes to drive strong brand results

Brand managers choosing to advertise an anti-depressant on "Criminal Minds" may not be making the best choice. New methodologies reveal "Law & Order: Special Victims Unit" along with "The Bachelor" to be shows favored by depressives

An underutilized sales resource, pharmacies and their staffs can help lead to improved scrip fulfillment and increased business

A leading industry player speaks out on what is fueling success in the sector

Marketers need to understand how informal influencers are beginning to replace traditional channels as the favored way for doctors to receive product information from drug manufacturers, and, in turn, how best to leverage peer influence in designing effective meetings and events

In order to sustain compliance it must become a core component of every company's training, sales processes, and incentive programs

Scrutiny of pharmaceutical promotion and gifts to practitioners has intensified, with more states enacting reporting requirements. In May, the federal government passed the Physician Payment Sunshine Act. What kind of impact is all this having on meetings and physician attendance?

The ubiquity of the mobile phone has placed healthcare in the palm of consumers' hands.

Bonuses for reps at GlaxoSmithKline will soon be based on customer feedback and adherence to company policy, not sales targets. The move promises to transform sales & marketing, but the company offered few details about how the plan will be implemented.

Outsourcing the sales representative function can help pharmaceutical companies build on their bottom line.

Pharma companies are starting to get back in the game with increased advertising spend in 2009. Do we have economic recovery to thank, or is there a deeper cause?

A new study indicates that doctors are no longer switching offices - largely due to current economic woes. What does this mean for sales reps? Pharm Exec interviews SK&A to find out more about its survey.

Improving communication means appealing to physicians' heads as well as their hearts.

In the wake of megamergers and healthcare reform, Pfizer and Merck both produce fairly positive first quarter results

Timely and accessible information can help break through the firewall of regulation.