Guest Blogger

Articles by Guest Blogger

Pharmaceutical Executive

There has been a lot of concern about the decision to give the National Institute for Health and Care Excellence (NICE) the responsibility to look at “highly specialized technologies” (HSTs, or orphan drugs to you and me).

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Pharmaceutical Executive

In the midst of the hue and cry last week over the public release of individual Medicare payments to physicians, I was surprised to read that one of Medicare’s most costly medical services is - ophthalmology.

Pharmaceutical Executive

Health IT is going through an era of both expansion and convergence, in which the universe of available information is growing exponentially.

Pharmaceutical Executive

We spend a lot of time focusing on what our advertising says to physicians, what our reps say to physicians, and what our websites and various other channels communicate to patients.

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Pharmaceutical Executive

Patient adherence to medicine is the eternal puzzle for big Pharma: what combinations of financial incentives, personalized interventions, and just good information work best to push down that stubborn 50 per cent abandonment threshold after six months of treatment?