
Industry experts, in a roundtable discussion, explore the evolution of brand engagement in the age of AI, including the growing importance of message relevance—and, for pharma, going where the information is.
Mike Hollan is an assistant managing editor for Pharmaceutical Executive and Medical Device and Technology and can be reached at mhollan@mjhlifesciences.com.

Industry experts, in a roundtable discussion, explore the evolution of brand engagement in the age of AI, including the growing importance of message relevance—and, for pharma, going where the information is.

A greater shift from paper records and physical assets is achievable.

From Big Pharma to biotech—and a globe-spanning journey along the way—Yvonne Greenstreet, this year’s Healthcare Businesswomen’s Association Woman of the Year, is right where she wants to be: leading efforts to advance “bold ideas” in RNAi therapeutics into life-changing gains for patients.

The National Institute for Public Employee Healthcare Policy attributed the importance to the rising cost of health care.

Respondents said they were concerned about their own mental health or the mental health of another person at higher rates since 2022.

Cencora’s vice president of product management, global products & solutions Beth Riggio discusses the issues the industry faces with recalls and how it can improve.

The new care center will offer primary care services to uninsured and underinsured patients in the Wilmington, North Carolina, area.

RxLink will incorporate Cost Plus’ prices into its drug pricing platform MedMap.

The founder and CEO of UpScriptHealth discusses the issues causing the shortage and how recent decisions from the DEA may help solve the issue.

Batra will lead the company’s clinical strategy.

Dr. Lewis used the AI-powered device on a patient with severe lumbar stenosis.

The two companies will work together to develop gene therapies in oncology.

The plan is focused on providing financial incentives for treatments that improve the patients’ health equity.

The CEO of Outcomes discusses how local pharmacies are playing an important role in improving health equity.

The vice president of technology strategy & strategic partnerships at Syneos Health discusses how new digital technologies are changing the ways that data is collected, shared, analyzed.

The CEO of NewYorkBIO discusses why investors continue to flock to New York in the life sciences industry.

Blankenship, vice president of policy initiatives and advocacy at The Academy of Nutrition and Dietetics, discusses how AOMs can play a role in creating strategies to manage the obesity epidemic.

The lawsuit, filed the department of labor, alleges that Blue Cross improperly collected provider taxes from self-funded employer health plans.

PanOmiQ is referred to as the fasted technology of its kind by the company.

Melton, VP of scientific operations and development at Slope, discusses how new technologies can be used to ensure data is accurate.

The center will offer local residents with opportunities and training to enter the pharmacy work force.

Sanders wrote a letter to Novo Nordisk announcing the investigation.

LabConnect will utilize the consulting firm’s assets to improve its clinical trial services.

The new tests are reportedly more accurate at detecting early-stage pancreatic cancer.

Industry executives dive into trends like utilizing AI and influencers for content creation, personalizing messages to the patient, combatting the spread of misinformation and much more in the video version of our executive roundtable discussion

The MagicTouch will be the focus of the Magical-ISR study.

Alder, CEO of Gain Therapeutics, discusses how the Magellan platform was used in the creation of GT-02287.

While human infections of the virus are rare, a strain recently appeared in dairy cows before infecting a human in Texas.

Rahman discusses the new opportunities that digital twins present to researchers.

The council was established as part of NORD’s Project RDAC.