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© 2021 MJH Life Sciences and Pharmaceutical Executive. All rights reserved.
© 2021 MJH Life Sciences™ and Pharmaceutical Executive. All rights reserved.
June 01, 2008
When it comes to marketing, every syllable speaks volumes
EU makes plans to police its supply chain
Everyone makes mistakes; how you handle them is the measure of a true leader
This time, powerful interest groups (like pharma) that sank the Clinton healthcare bill are on the side of change
Pharma is taking note of online video's power to affect B2B communications
From the Editor
The great debate on DTC advertising is heating up again. We're going to be hearing a lot about fair balance and risk communication and costs. But what about the patients?
In our first ever Emerging Leadership Awards, we profile 45 talented young professionals who will lead pharma into the next generation
In a time of slow growth, true innovators forge new relationships with core customers
Dr. Michael Kessler and Mark Vitello of MD Mindset have the cure for the common sales pitch? Look at the transaction from the customer's perspective
Jean-Marc Niemetz on forming partnerships with the industry's major stakeholders
An industry legend weighs in on leadership, research, and sales models. Q&A with outgoing Wyeth Chairman Bob Essner
Second annual Not Big Pharma audit gives equal time to the little guys. Who's got the Midas touch?
US presidential hopefuls look to comparative effectiveness analysis to address price and access issues