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Pharmaceutical Executive-06-01-2008
Pharmaceutical Executive
Mightier Than the Sword
June 01, 2008
Columns
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When it comes to marketing, every syllable speaks volumes
Perfectly Imperfect
June 01, 2008
Leadership
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Everyone makes mistakes; how you handle them is the measure of a true leader
Relaunching Reform
June 01, 2008
Opinion
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This time, powerful interest groups (like pharma) that sank the Clinton healthcare bill are on the side of change
The Web Video (R)evolution
June 01, 2008
Columns
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Pharma is taking note of online video's power to affect B2B communications
Everybody's Right
June 01, 2008
From the Editor
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The great debate on DTC advertising is heating up again. We're going to be hearing a lot about fair balance and risk communication and costs. But what about the patients?
45 Under 45:The Change Generation
June 01, 2008
Features
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In our first ever Emerging Leadership Awards, we profile 45 talented young professionals who will lead pharma into the next generation
Blueprint for Excellence
June 01, 2008
Features
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In a time of slow growth, true innovators forge new relationships with core customers
Doctor's Orders
June 01, 2008
Columns
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Dr. Michael Kessler and Mark Vitello of MD Mindset have the cure for the common sales pitch? Look at the transaction from the customer's perspective
The Buddy System
June 01, 2008
Thought Leader
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Jean-Marc Niemetz on forming partnerships with the industry's major stakeholders
Being Bob: Q&A with Robert Essner
June 01, 2008
Features
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An industry legend weighs in on leadership, research, and sales models. Q&A with outgoing Wyeth Chairman Bob Essner
Stealth Pharmas
June 01, 2008
Features
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Second annual Not Big Pharma audit gives equal time to the little guys. Who's got the Midas touch?
Candidates Target Pharma
June 01, 2008
Washington Report
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US presidential hopefuls look to comparative effectiveness analysis to address price and access issues