Pharmaceutical Executive-07-01-2017

Pharmaceutical Executive

Patient Insights in the Age of AI

July 13, 2017

More on Digital Health

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With digital interventions in drug adherence regimes evolving to new levels of sophistication, Pharm Exec looks at the ongoing patient-behavior and privacy issues that still present significant challenges.

Pharma Raises Stakes in Digital Health

July 12, 2017

Features

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The rapid development and take-up of digital technology is forever changing the way pharma engages with patients-but the industry’s ultimate potential in tapping digital health to transform patient care hinges on embracing new shifts in culture and business strategy.

Can AI Improve Sales Productivity in Pharma?

July 07, 2017

Features

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With the physician-access climate as daunting as ever for sales reps, four best practices in implementing artificial intelligence-based technology to help achieve engagement wins are explored.

Pharmaceutical Executive, July 2017 Issue (PDF)

July 01, 2017

Issue PDF

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Click the title above to open the Pharmaceutical Executive July 2017 issue in an interactive PDF format.