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Pharmaceutical Executive-07-01-2017
Pharmaceutical Executive
Accelerating Approvals, Revisiting Reimbursement
July 24, 2017
Columns
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7
Excitement over more new treatments for cancer and rare diseases is offset by cringing over prices.
Building a Digital Health Infrastructure
July 16, 2017
More on Digital Health
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Outlining the four core elements pharma companies need to lay the foundation for a solid digital health infrastructure.
Patient Insights in the Age of AI
July 13, 2017
More on Digital Health
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With digital interventions in drug adherence regimes evolving to new levels of sophistication, Pharm Exec looks at the ongoing patient-behavior and privacy issues that still present significant challenges.
Pharma Raises Stakes in Digital Health
July 12, 2017
Features
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7
The rapid development and take-up of digital technology is forever changing the way pharma engages with patients-but the industry’s ultimate potential in tapping digital health to transform patient care hinges on embracing new shifts in culture and business strategy.
The 1, 2, 3’s of VBCs
July 07, 2017
From the Editor
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7
As we step further into the waters of value-based contracting arrangements, lessons learned must be shared-including the role of the patient in the equation.
Removing Uncertainty from the Drug Insurance Conversation
July 07, 2017
Columns
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To gain better alignment of coverage and risk, evidence-based arguments are critical during the underwriting process.
Reflections from DIA
July 07, 2017
Columns
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Three messages that resonated from this year’s annual meeting of the Drug Information Association.
Can AI Improve Sales Productivity in Pharma?
July 07, 2017
Features
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With the physician-access climate as daunting as ever for sales reps, four best practices in implementing artificial intelligence-based technology to help achieve engagement wins are explored.
Improving Patients’ Lives and Boosting Mature Product Portfolios
July 07, 2017
More on Digital Health
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Q&A spotlights the development of one injection device that is helping change the treatment-adherence landscape.
Reinventing the Role of Medical Affairs
July 01, 2017
Columns
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As digital technologies transform drug development and marketing, a retooled medical affairs function can be a competitive differentiator.
Beyond KOL Marketing: Tapping Digital Opinion Influencers
July 01, 2017
Features
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With healthcare professionals and patients now collecting much of their information online, there is new opportunity for “digital opinion influencers” to amplify traditional KOL messaging-or create their own.
There’s a Digital Health App for That!
July 01, 2017
More on Digital Health
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Highlighting a sampling of new digital health devices that span the wide focus terrain in health technology.
Pharmaceutical Executive, July 2017 Issue (PDF)
July 01, 2017
Issue PDF
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Click the title above to open the Pharmaceutical Executive July 2017 issue in an interactive PDF format.
EU Countries Square Up to Pharma on Prices
June 01, 2017
Columns
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The recent EFPIA and EU health council conferences highlight the growing divisions-and resentments-between industry and governments in Europe.