Pharmaceutical Executive
July 24, 2017
Columns
37
7
Excitement over more new treatments for cancer and rare diseases is offset by cringing over prices.
July 16, 2017
More on Digital Health
37
7
Outlining the four core elements pharma companies need to lay the foundation for a solid digital health infrastructure.
July 13, 2017
More on Digital Health
37
7
With digital interventions in drug adherence regimes evolving to new levels of sophistication, Pharm Exec looks at the ongoing patient-behavior and privacy issues that still present significant challenges.
July 12, 2017
Features
37
7
The rapid development and take-up of digital technology is forever changing the way pharma engages with patients-but the industry’s ultimate potential in tapping digital health to transform patient care hinges on embracing new shifts in culture and business strategy.
July 07, 2017
From the Editor
37
7
As we step further into the waters of value-based contracting arrangements, lessons learned must be shared-including the role of the patient in the equation.
July 07, 2017
Columns
37
7
To gain better alignment of coverage and risk, evidence-based arguments are critical during the underwriting process.
July 07, 2017
Columns
37
7
Three messages that resonated from this year’s annual meeting of the Drug Information Association.
July 07, 2017
Features
37
7
With the physician-access climate as daunting as ever for sales reps, four best practices in implementing artificial intelligence-based technology to help achieve engagement wins are explored.
July 07, 2017
More on Digital Health
37
7
Q&A spotlights the development of one injection device that is helping change the treatment-adherence landscape.
July 01, 2017
Columns
37
7
As digital technologies transform drug development and marketing, a retooled medical affairs function can be a competitive differentiator.
July 01, 2017
Features
37
7
With healthcare professionals and patients now collecting much of their information online, there is new opportunity for “digital opinion influencers” to amplify traditional KOL messaging-or create their own.
July 01, 2017
More on Digital Health
37
7
Highlighting a sampling of new digital health devices that span the wide focus terrain in health technology.
July 01, 2017
Issue PDF
37
7
Click the title above to open the Pharmaceutical Executive July 2017 issue in an interactive PDF format.
June 01, 2017
Columns
37
7
The recent EFPIA and EU health council conferences highlight the growing divisions-and resentments-between industry and governments in Europe.