Pharmaceutical Executive-08-01-2011

Carrying the Weight of the Future

When it comes to the emerging markets, executing a few key elements of success are more important than ever.

A Q&A with Kristin Peck, the drugmaker's Executive Vice President, Worldwide Business Development and Innovation.

No one doubts the importance of health expenditures ? but then, euros, like dollars, don't grow on trees

Social media now gives companies a plethora of creative ways to digitally spread recent company news and keep customers informed

It's a work in progres among EHR providers to offer a clear bridge between pharma and physicians.

What Big Pharma fails to see is how engagement in health policy is the biggest of reputation builders

A number of important decisions from the Supreme Court will affect drug marketing, research, and regulation

Having progressively improved its financial standings over the past decade, this Eastern European market is now a bastion of potential-to the tune of $1.2 billion

A Q&A with Andrew Webber, President and CEO of the National Business Coalition on Health

HTAs are gridlocked by diverse national requirements, a lack of alignment on processes, and even on the value of their outcomes.

Is Google+ the social media platform that pharma has been waiting for?