Pharmaceutical Executive
September 01, 2009
Features
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Big Pharma navigates a regulatory minefield to reach social media consumers. It's anything but 'business as usual.'
September 01, 2009
Columns
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With the emergence of user-generated content, marketers have to keep up on the buzz around their brands and categories on the Web.
September 01, 2009
Features
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Bill Trombetta expands his annual guide to stellar performance with the "Heavenly 27."
September 01, 2009
Columns
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Close the loop between the pros and the consumers by integrating patient-physician communications into pharma brand planning.
September 01, 2009
Washington Report
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Pharma steps up development of new vaccines and treatments to combat Third World diseases
September 01, 2009
Columns
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The prescription for better pharma marketing: Gain understanding of your physician-customers by leveraging key analytical insights.
September 01, 2009
From the Editor
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Mastery of internal factors can mean the difference between thriving and failing in an environment where industry is a price taker, not a price setter.
September 01, 2009
Features
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Brent Saunders, Schering-Plough's president of global consumer healthcare, talks growing role of OTC drugs in Pharma's future.
September 01, 2009
Features
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The obesity pipeline, despite a hugely underserved market potentially worth $11 billion, is awfully thin.