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Revolutionizing Pharmaceutical Marketing Effectiveness with Change Management and Technology

Revolutionizing Pharmaceutical Marketing Effectiveness with Change Management and Technology

Bioterrorism and larger profit margins could drive future growth.

Biotechs find sales more profitable than IPOs.

Partnership with Momenta includes technology to evaluate bio-equivalence.

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Think you've been around a long time? When's the last time your company gave a doctor a cigarette lighter with your logo on it? Put any corks in medicine bottles lately? Can you remember the last hero shot of a pharma CEO on the cover of Time? We can. And we have the artifacts to prove it...

Is the golden age of drug development over? Fat chance. Decade-by-decade comparisons show how new medicines improve on old ones. And that's innovation.

Pharma restrictions of sales tactics vary from state to state, creating new compliance challenges.

Pharma leaders (and Pharm Exec readers) reflect on the ideas and events that revolutionized the industry over the last quarter of a century--and what to watch for in the next 25.

See how well you did on Pharmaceutical Executive's 25th anniversary quiz.

In 1981, when Pharm Exec published its first issue, the pharmaceutical world was a very different place: There was no direct-to-consumer advertising, no map of the genome, no high-speed screening of millions of compounds. The process of marketing and selling drugs was discreet and nearly invisible to the public; and sales forces, by today's standards, were minuscule. The first biotechs had just launched; and the Bayh-Dole Act, passed the year before, had begun to lay the groundwork for the explosion of research-driven university spin-off companies that transformed the face of research in the 1990s.

In 1981, pharma was a more innocent industry. It stood on the brink of an AIDS epidemic that science had yet to name or understand. Hazards of generics, product lifecycles, and off-label marketing lay years ahead. There were no embryonic stem cells to fight over--nor euphemisms like "overactive bladder syndrome" and "erectile dysfunction" to ease conversations or kick off ad campaigns. Who knew what awaited us? To remember--and to reflect on what shaped modern pharma--we invite you to page through the most significant events of the past quarter century.

AMA says enrollment depends on physicians' experiences with drug reps.

Drug giants explain sale of Pfizer's consumer business.

McKesson's new program helps build bridges.

Branded drug makers hand generic companies a new challenge.

Pharma companies fear CMS' new Medicare policy will routinely require post-approval studies in order to gain reimbursement for new drugs. CMS says it is expanding payment for "promising but not persuasive" drugs.

California has proposed legislation for a pilot program to reinforce access to treatment for mentally ill offenders. This is a step in the right direction, but it should be the subject of national policy, not a localized effort.

Studies of gene-based therapies being funded through public-private partnership

Approval of Omnitrope ignites debate on whether any precedent was set

Shire Pharmaceuticals is considering an appeal against recent guidance

Tracked and Traced at Every Stage?

The European Medicines Agency (EMEA) has approved the use of Prozac (fluoxetine) and other serotonin selective re-uptake inhibitor (SSRI) medicines to treat children

Two weeks after Herceptin was licensed by regulatory authorities for use in early breast cancer, NICE has issued draft guidance recommending the drug for women with early state HER2-positive breast cancer, except where there are concerns about the woman's cardiac function.

Pricing and Market Access Manager - Novartis

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