Regulatory

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Pharmaceutical Executive

For pharma marketers, the good news is recent advances in social media monitoring make it possible to listen to or engage with patients on social media websites.

Successful innovation now has to align with key metrics of value-can an old baseball metaphor help guide the way?

The US and Europe are moving toward the enactment of new legislation that will change the way pharma products are handled and shipped throughout the supply chain.

The Sunshine Act's Open Payments spending disclosure program is now live. The government's lead compliance officer explains how it will work.