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A look at daily detailing goals.

A cup of kindness generates goodwill.

An aggressive therapy, which oncologists hoped would be effective in treating high-risk primary breast cancer and metastatic breast cancer, failed to outperform treatment with standard, lower-dose therapies.

Cost issues, complex drugs drive industry's use of technical experts.

What is your best pace?

When Dura Pharmaceuticals regional marketing manager Mark Sullivan talks about rookie sales rep Todd Gay, words like "incredible," "phenomenal" and "huge success story" come up frequently.

Four members of the House of Representatives submitted a letter to the General Accounting Office requesting a formal review of Internet sites that reportedly fill and dispense prescription medicines.

Hoecsht AG wants to complete its intended merger with Rhône-Poulenc S.A. sooner than previously planned, the company announced in late March.

As pharmaceutical sales professionals, we are similar to road-racing professionals in several ways.

The National Comprehensive Cancer Network and the American Cancer Society joined together to release the first treatment guidelines for women with breast cancer.

Despite proliferation in the number of competitors and growing member enrollment, many sectors of the health care environment are suffering in terms of profitability.

President Clinton rejected the Medicare reform proposal presented by Sen. John Breaux (D-LA) and his fellow policy makers on the National Bipartisan Commission on the Future of Medicare.

12 factors that contribute to achieving personal and professional excellence.

Some Food and Drug Administration restrictions on the dissemination of off-label drug and medical device information are unconstitutional, according to a federal court ruling in February.

A trends update.

Dealing with change, especially change that you did not choose, is a real emotional challenge.

Merck & Co. is the best overall pharmaceutical company for service to long-term care, according to nursing home executives.

Labels for over-the-counter medicines will soon be easier to read as a result of a new FDA regulation.

A group of senators reintroduced a bipartisan managed care reform bill that calls for guaranteeing "patient protections" and establishing patient complaint procedures, as well as levying fines against providers with chronic compliance problems.

According to Scott-Levin's fall 1998 "Managed Care Pharmacy Executive Promotional Audit," Novartis is the company that managed care executives feel best meets their overall needs.000

Health maintenance organizations and pharmacy benefit managers are finding new ways to restrict formularies and contain pharmacy costs

The National Kidney Foundation issued new recommendations for the safe and effective use of generic immunosuppressant medications in solid organ transplant recipients.

For the fourth consecutive year, physicians ranked Pfizer reps as the pharmaceutical sales division that provides the most value to their practices.

Choices you make today determine your future.

Psychiatrists saw more patients and were responsible for a greater number of prescriptions in 1998.

With the incredible media coverage and potentially huge market for impotence drugs, more and more research is now being conducted in this area. Center Watch found 19 drugs presently in clinical testing.

Representatives volunteer their time and effort.

How to improve on your hard-earned experience.