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It is now the job of the pharma marketer to get people talking and to listen to what they are saying. Jody Ball offers advice on making that transition.

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Pharmaceutical Executive

The three-way race for control of Parliament leaves the future of the British pharmaceutical industry in the balance.

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Pharmaceutical Executive

In 1995, pharmaceutical regulation in Europe underwent a dramatic change with the emergence of the European Medicines Agency. The agency's 15-year history has been eventful, with it having to adapt to a changing regulatory landscape and new expectations from those relying on it for guidance.

Open innovation is sometimes chaotic and often difficult to measure, but getting it right can give firms a real edge now and in the future.

Having a 'maverick' in your company can lead to problems as well as breakthroughs and innovations. Judith Germain outlines the value of harnessing a brilliant but wayward talent.