July 25th 2024
The lead transformation evangelist at Celonis discusses how digital twins are becoming more prominent in the pharma industry.
Thought Leader: Room for Improvement
October 1st 2005When you have a workable technology, the question becomes ‘To what do you apply this technology?’ and ‘Where do you spend your time?’ We really believed we would be most successful by spending a lot of time figuring out which drugs to work on and then working assiduously on those few products with huge potential.
Thought Leader: Getting "Sirius" About Specialty
July 1st 2005Garry Barnes says he joined the pharma industry for job security-but don't believe him. During the last 25 years, Barnes has worked for four pharma companies and built five sales forces in therapeutic areas ranging from contraception to organ transplantation.