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Early efforts in the pharma space to harness the engagement factor in game technology focused on delivering a fun experience, with a tackedon educational component. Today's games bring behavior change to the forefront, incorporating social dynamics, mobility, and increasingly sophisticated mechanics.

This year's Ad Stars embrace creativity through the eyes of the patients. Ben Comer and Jennifer Ringler report.

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Think Digital First

While what is considered 'traditional' marketing has evolved over the years, it's clear that a digital strategy is an absolute necessity to compete today-not just tomorrow.

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Forget illegal immigrants, it is machines that are stealing American jobs. For some medical practice areas, however, digital details haven’t sufficiently stepped in where their human sales rep predecessors have stepped (or have been pushed) out, according to a survey of U.S. physicians.

Richard Barker, former Director General of ABPI, proposes a new agenda on how to restore public confidence in the value behind science.

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Social media now gives companies a plethora of creative ways to digitally spread recent company news and keep customers informed

Getting IT Together

NeHC's new Consumer Consortium is promoting a new stakeholder agenda to improve patient knowledge