Pharmaceutical Executive-03-01-2010
Pharmaceutical Executive
Ad Stars 2010
April 13, 2010
Features
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The faces and names behind the year's best pharmaceutical advertising.
Pharmaceutical Executive Digital Edition - March 2010
March 01, 2010
Issue PDF
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Merck’s Man in Emerging Markets
All Things to All People?
March 01, 2010
From the Editor
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Is it possible to remain commercially relevant just as a developer and distributor of drugs? Are there equivalent profits in a larger set of commitments?
Sixth Annual Press Audit
March 01, 2010
Features
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Pricing, promotion, and the unfinished story of healthcare reform dominated the news last year.
Stay Ahead of the Technology Curve
March 01, 2010
Strategy
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In a digital world, vast quantities of data at hand are a powerful asset. Managing that information is key to seizing competitive advantage.
E-Health to Drive Drug Safety
March 01, 2010
Washington Report
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FDA's new Sentinel System is going live, but the signals may be difficult to assess.
Compass Healthcare
March 01, 2010
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The faces and names behind the year's best pharmaceutical advertising.
Abelson-Taylor
March 01, 2010
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The faces and names behind the year's best pharmaceutical advertising.
Echo Torre Lazur
March 01, 2010
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The faces and names behind the year's best pharmaceutical advertising.
The Race Is On
March 01, 2010
Features
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Several leading pharmas may already have a drug for a retrovirus linked to chronic fatigue disease. Has medicine's "problem child" finally earned the industry's respect?
Saatchi & Saatchi
March 01, 2010
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The faces and names behind the year's best pharmaceutical advertising.
Digitas Health
March 01, 2010
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The faces and names behind the year's best pharmaceutical advertising.
Moving Beyond Compliant Social Media
March 01, 2010
Columns
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Pharma companies need a clear online policy that addresses employee obligations, monitoring guidelines, and engagement roles.
Managing REMS for the Long Term
March 01, 2010
Regulatory
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Obligations to fund and support costly studies can extend beyond the period of market exclusivity, giving generics competitors an advantage.
EuroRSCG Tonic
March 01, 2010
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The faces and names behind the year's best pharmaceutical advertising.
Cadient Interactive
March 01, 2010
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The faces and names behind the year's best pharmaceutical advertising.
Laughter is the Best Medicine
March 01, 2010
Back Page
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Here are five pharmaceutical advertisement parodies that will make you howl 'till it hurts.
The New Merck's Move on Emerging Markets
March 01, 2010
Features
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Can the combination with Schering-Plough transform the company from an also-ran to a contender in the big push for market share in the developing world?