Pharmaceutical Executive-03-01-2010

Merck’s Man in Emerging Markets

The faces and names behind the year's best pharmaceutical advertising.

Pricing, promotion, and the unfinished story of healthcare reform dominated the news last year.

In a digital world, vast quantities of data at hand are a powerful asset. Managing that information is key to seizing competitive advantage.

FDA's new Sentinel System is going live, but the signals may be difficult to assess.

The faces and names behind the year's best pharmaceutical advertising.

Several leading pharmas may already have a drug for a retrovirus linked to chronic fatigue disease. Has medicine's "problem child" finally earned the industry's respect?

The faces and names behind the year's best pharmaceutical advertising.

The faces and names behind the year's best pharmaceutical advertising.

The faces and names behind the year's best pharmaceutical advertising.

Pharma companies need a clear online policy that addresses employee obligations, monitoring guidelines, and engagement roles.

Obligations to fund and support costly studies can extend beyond the period of market exclusivity, giving generics competitors an advantage.

The faces and names behind the year's best pharmaceutical advertising.

Here are five pharmaceutical advertisement parodies that will make you howl 'till it hurts.

Can the combination with Schering-Plough transform the company from an also-ran to a contender in the big push for market share in the developing world?