Sales & Marketing

Industry veteran Charles Pirraglia demystifies the journey of bringing life-changing therapies to the Canadian market, from understanding drug pricing to navigating direct-to-consumer advertising rules.

New deal to focus on commercialization efforts in Latin America.

Total deal expected to be worth approximately $7.3 billion.

Partnership intended to enhance development plan of biopharma’s drug candidate.

Research discovered no new safety signals.

Balfaxar indicated for restoration of blood coagulation.

Medicine indicated for adults and pediatric patients aged two and older.

Medicine developed in collaboration between Boehringer Ingelheim and Eli Lilly.

Treatment is the first approved for eyelid disease.

Collaboration aims to treat hypertension in patients with high cardiovascular risk.

Layoff comes amid preparations for Leqembi launch.

Navigating the challenging landscape of pharmaceutical naming—where a name must meet regulatory approval, clear trademark hurdles, and capture market attention all at once.

Collaboration intended to enable faster market delivery time for life-threatening disease medications.

Approval of Vanflyta comes nearly four years after initial rejection.

Move likely to be completed by early next year.

Collaboration aims to help pharmaceuticals drive efficiencies and business value.

Research to focus on multiple immunological and inflammatory indications.

New organization to focus on advancing genetic medicines.

Collaboration to focus on the treatment and prevention of genomic diseases.

$100 million investment to address pharma’s strategic areas of interest.

Company anticipates launch of a standalone organization.

Join us as Mohit Manrao, SVP and head of US oncology at AstraZeneca, shares his patient-centered approach to transforming cancer care, bridging the gap between innovative science and tangible patient outcomes across all populations on a global scale.

Company aims to utilize technology for efficient Parkinson’s treatment.

An insightful discussion about how Meta's newest social media platform, Threads, is quickly adding another facet to the digital landscape for pharma marketers.

Pharma giant to serve as Team USA’s partner in prescription medicine and health equity.