May 13th 2024
Industry experts, in a roundtable discussion, explore the evolution of brand engagement in the age of AI, including the growing importance of message relevance—and, for pharma, going where the information is.
Science & Medicine Group Expands as Commercial Data Insights Leader with Amplion Acquisition
September 12th 2022The integration of the "Amplion knowledgebase" and next-generation data architecture will immediately expand Science & Medicine Group's capabilities to deliver more comprehensive, actionable insights to commercial organizations at life science equipment and reagent manufacturers as well as pharmaceutical services providers.
DE&I in Pharma Sales & Marketing: ‘While There’s Work, There’s Promise’
September 9th 2022Senior leaders in pharma, healthcare marketing and communications, and advertising got together to discuss the progress and lingering roadblocks in advancing diversity, equity, and inclusion strategies in the life sciences—where the common thread seems clear: the messenger matters.