Strategy

For Big Pharma, the merits of strategic focus and operational discipline are more important than ever. It is time to be decisive - muddling through is so yesterday.

Successful innovation now has to align with key metrics of value-can an old baseball metaphor help guide the way?

Failure to improve successful launch rates will doom your company to marginalization in the fight for brand affinity - not to mention the prescriber loyalty that keeps medicines in play for the long haul.

Pharm Exec convenes a diverse panel of experts to identify the key markers of common ground: its time, people, and money against that greatest intangible-hope.

Real-world pharmacoeconomic data can provide critical insight for maximizing US market access and oncology product differentiation, and should be central to the overall brand strategy of any oncology product

New drug delivery mechanisms and devices are an opportunity to build relationship with the ultimate customer: the patient.

Companies are leveraging combinations of drugs and other products to gain competitive advantage and market share.

With their knowledge of molecular genetics, Pathologists are transforming the way healthcare is provided.

Shire's new CEO has a simple strategy for success: Set the pace on specialty medicines, spread the positive buzz and momentum of a growth stock, and seize the opportunity to innovate.

As growth in the BRICs and other emerging economies begins to stabilize, companies are finally turning their attention to Africa-a hidden trove of potential that is only as good as you make it.

The lifeblood of the life sciences industry is continuous innovation-it is not a business that can survive by standing still.

Despite their high status, management gurus aren't always on point when it comes to pharma, writes John Ansell.

Customer-focused supply-chain capabilities are becoming a more important part of a company's competitive advantage.

New research from the Tufts Center for the Study of Drug Development identifies a significant contributor to the rising cost of clinical trials-the first step in meeting a growing strategic imperative to help senior management and the regulatory community craft new approaches to make trials more efficient in delivering results to clinicians and patients.

What is industry icon Fred Hassan's management formula for staying fresh in an era of market churn?

In the world of patient education, processes, policies, and oversight differ vastly. There is no overarching governance structure. There isn't an accreditation process for educational interventions or patient advocacy organizations that develop the education.

Companies that adopt this new methodology will have a longstanding competitive advantage over those companies conducting business as usual.

A proactive approach to talent and organization planning is the hidden trump card in prevailing with payers.

Timely engagement is the key to expanding the use of companion diagnostics.

New research sheds fresh light on a trend with serious consequences for the public health-not only in the United States but for patients worldwide.

Unified payer research planning is of top import.

Pharm Exec takes a look at how a mid tier player - Denmark's Lundbeck - is counting on the momentum of the big US market to vault it to global leadership position.

Pharmaceutical companies looking to wrest market share in high growth markets of tomorrow must overcome challenges from a new crop of national champions.

Shareholder value now depends on finding pockets of "good" growth, in segments with fewer players, and where expenses can be tightly controlled.