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Pharmaceutical Representative

High-tech scanning methods, such as magnetic resonance imaging, and innovations to treat cardiovascular disease were ranked as highly important to the care of patients in a survey of 225 primary care physicians published in Health Affairs (vol. 20, no. 5). At the bottom of the list was bone marrow transplant.

Pharmaceutical Representative

As pharmaceutical companies rely more on sales representatives, reps say they need more training to help them in their jobs.

Pharmaceutical Representative

Premiums for employer-sponsored health insurance have posted the largest increase since 1992, according to an annual survey of employer health benefit plans.

Pharmaceutical Representative

Managed care medical directors named Philadelphia-based GlaxoSmithKline the top pharmaceutical company for overall service, according to the spring 2001 Managed Care Medical Director Promotional Audit from Newtown, PA-based Scott-Levin.

Pharmaceutical Representative

Thirteen editors of some of the world's most influential medical journals have announced that they will be developing new standards to address possible conflicts of interest between journal authors and third-party groups like drug companies and medical device manufacturers.

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Pharmaceutical Executive

During the next few years of economic and political turbulence, the pharmaceutical industry should cut through the waves like a sturdy ship, creating very little disturbance to its occupants. Some rough water- a prescription drug benefit and generic competition for blockbuster products-is expected, but the industry's ability to expand its markets in a steadily aging population will drive continued growth.

Pharmaceutical Executive

Driven somewhat by the HRT controversy and the growing population of postmenopausal women, the expanding osteo market made room for Eli Lilly's Evista (raloxifene), the first-in-class SERM. According to Dr. Leo Plouffe, Lilly's medical director of US women's health and reproductive medicine, the company has launched a series of clinical trials examining Evista's preventive effects against breast cancer and heart disease in women. And in another bold move, Lilly recently launched its groundbreaking Evista Alendronate Comparison (EVA) study, a head-to-head clinical trial comparing Evista with Fosamax for osteoporosis prevention and treatment and their relative efficacy in reducing risks of heart disease and breast cancer.

Pharmaceutical Executive

Basel-A series of product approvals in recent weeks could go some way to compensate for setbacks in Novartis’ pipeline. The approvals came as the Swiss company reported healthy half-year figures and an 11 percent sales increase.

Pharmaceutical Executive

New York City—In response to the recent terrorist attack in its home city, Pfizer pledged nearly $10 million in aid.

Pharmaceutical Executive

PMs must be ready to speak to the media at a moment’s notice—and have something to say.

Pharmaceutical Executive

London-European cancer patients are losing out because current processes for reviewing treatments are "dire," says the Cancer Research Campaign.

Pharmaceutical Executive

Mumbai, India—The controversy over pharma companies’ incentives to pharmacists in India highlights just how competitive the Indian pharma industry has become.

Pharmaceutical Executive

Not only did Shakespeare know a great deal about human nature, he knew something about brand equity: a name has value. Four hundred years later, marketers grapple to understand the association between brands and profitability.

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Pharmaceutical Executive

"My father had some great sayings, and one of them was: 'Never do a deal that's not a good deal for the other guy.'" So remembers Donal Geaney, chairman and CEO of Ireland-based Elan. Geaney's new American colleague Daniel Welch, president of Elan Pharmaceuticals, smiles in agreement from the other side of the table.

Pharmaceutical Executive

I heard the first bird of the morning whistling to his lover. Their small wings owned the sky again while the people fled for cover.

Pharmaceutical Representative

A new report from the Centers for Disease Control and Prevention examines women's use of ambulatory medical care in 1997 and 1998, and finds that their care differs from men in many significant ways. Even excluding pregnancy-related visits, women were 33% more likely than men to visit a doctor, although this difference decreased with age. The rate of doctor visits for such reasons as annual examinations and preventive services was 100% higher for women than for men, and medication patterns differed significantly. Women were not only more likely to receive hormones, but also dramatically more likely to have an antidepressant prescribed.

Pharmaceutical Representative

The Washington-based Pharmaceutical Research and Manufacturers of America has filed a lawsuit in federal court challenging a new Florida law that seeks to offset a $214 million reduction in the state's Medicaid prescription drug budget by creating a new state Medicaid formulary.

Pharmaceutical Representative

Ah … the infamous work contact! As a pharmaceutical representative, and then as a district sales manager in the late '80s, I became intimately familiar with the practice of riding with your manager from both the passenger's and the driver's sides of the car.

Pharmaceutical Representative

A national survey of employers, released jointly by the Menlo Park, CA-based Kaiser Family Foundation and the Washington-based Health Research and Educational Trust, found that smaller employers (three to 199 employees) are significantly more likely than larger employers (200 or more employees) to support a person's right to sue a health plan, and are somewhat more likely to support the right to appeal a health plan's decision to an independent reviewer. Two-thirds (67%) of smaller employers express support for the right to sue a health plan, compared with 28% of larger employers. Eighty-six percent of smaller employers and 74% of larger employers support independent review. However, the survey found that support for both the right to sue and independent review decreases if employers are told that the cost of health insurance might increase as a result.

New Playing Fields

Pharmaceutical Executive

For the past 20 years, the blockbuster model has dominated the pharmaceutical industry. It has generated tremendous value for companies and shareholders and will likely continue to do so well into the future. That business design matched Big Pharma's expansive product development and marketing investments with the ample supply of opportunities for benefiting large patient populations and allowed an unusually large number of players to succeed in the high-stakes game. Not all companies can continue to win that game, however, so new fields of competition will be needed.

Pharmaceutical Executive

Berlin-The German healthcare system is ailing, and politicians are too timid and inefficient to do anything about it, according to the Verband Forschender Arzneimittelhersteller (VFA), Germany’s pharmaceutical industry trade association.