The company's sales representatives will no longer be responsible for marketing the full range of Solvay Pharmaceuticals products. Instead, representatives will focus solely on one specialty: obstetrics and gynecology, gastroenterology and cystic fibrosis, or psychiatry.
The sales organization that Eisai built without product to sell.
Greenstone Healthcare Solutions, the Kalamazoo, MI-based disease management subsidiary of Pharmacia & Upjohn, launched a free, confidential health-risk assessment on the World Wide Web.
Discuss and debate with confidence.
Integrated delivery networks that link hospitals, physicians, laboratories, pharmacies and other services are springing up across the country.
The most successful sales representatives don't wait to be empowered by their manager - they empower themselves.
Medeva's tale is a small-company success story.
Using language to establish relationships.
A physician looks at the best way to approach a sales call.
Managed care has yet to significantly affect long-term care providers, according to a survey from the American Association of Homes and Services for the Aging, Washington.
Roche Laboratories Inc., the Nutley, NJ-based pharmaceutical marketing and sales subsidiary of Hoffmann-La Roche Inc., was in the process of adding 525 new, full-time sales representatives at press time.
The U.S. Federal Trade Commission granted provisional approval to an agreement with Ciba-Geigy Ltd. and Sandoz Ltd., clearing the way for the $63 billion merger of the two drug giants.
The staff at Pharmaceutical Representative hit the bookstores looking for some of the most interesting sales, business and finance titles this season. Here's what we found.
An increasing number of physicians in the United States are choosing to practice in medical group settings, according to a study published by the AMA.
New drug treatments are offering hope to patients who suffer from autism, compulsive buying and hypochondria, according to one expert in the field.
Patients and professionals who want more information on breast cancer have a new resource on the Internet's World Wide Web.
Two researchers have published new guidelines for managed care systems to evaluate drug products.
Not long after the Olympic athletes took their medals home from Atlanta last summer, one area pharmaceutical company won another kind of competition.
Pharmaceutical Representative recently asked members of its Reader Advisory Panel to describe their new year's resolutions. If you're thinking about making a resolution, these examples may give you some good ideas.
FDA Commissioner David Kessler, M.D., is leaving after six years at the agency
Pharmaceutical Representative recently asked industry experts to predict the future. The following are their responses about the coming year.
Psychiatrists have developed new clinical guidelines for treating bipolar disorder and schizophrenia.
We asked top intellectual property lawyers about what the Supreme Courts decision will mean for pharma and biotech companies. Here is our forward-looking analysis of their comments.
