Pharmaceutical Executive Editorial Staff

Weiss and Narayanan have been partnering closely to ensure a seamless transition, which will expand the business potential of the company amid a fast-shifting health care landscape.

When HCPs need information, it’s hard to know which field reps and companies to contact. Physicians want to easily search and send text requests—without sharing their personal information. With compliant messaging, field teams can have more timely and purposeful exchanges in between meetings or events. Engage Connect will be available next month as part of the Veeva Engage app used by over one million HCPs for digital meetings.

An extension of an article in the November issue of Pharmaceutical Executive titled “Turning the Corner: A New Era of Pharma Sales Comes into View,” this Q&A session further addresses the pandemic-enhanced benefits of virtual events, both as incredible sources of information and education as well as a new digital tool for the evolving sales representative.

DeepIntent will have exclusive rights as the only DSP healthcare advertisers can use to reach LG Ads Solutions’ 20+ million households nationwide.

PR Week announced the news today as part of their Health Influencers 30: Class of 2021.

Findings reinforce the connection between ad exposure and adherence, while highlighting opportunities for marketers to influence patient health.

The release from the partnership addresses a key issue that brand marketers and their agencies of record face in healthcare: how to prioritize audience outreach while properly navigating the privacy regulations.

Lowenthal, an award-winning creative, will bring his expertise to help build on the Human Dynamics approach of MicroMass, which aligns brands with the evolving needs of patients.

Adweek first published its list of Fastest-Growing Agencies in 2019.

Jonathan Koch will lead the commercialization partner through its next stage of growth, centered on building and retaining talented teams and delivering a full set of integrated services for our clients across the life science industry.

With her new appointment as CEO, Margaret Hannah will be responsible for more than 500 people, with overall accountability for the Medical and Brand Communications services - including publications, medical education, learning and development, and creative and digital services. 

Intouch Market Access services will enable clients to elevate brands and ensure that patients and providers have unencumbered access to vital therapies and diagnostics.

A Q&A session with PRECISIONeffect's Associate Creative Director Isaac Simpson about how to potentially tackle the 18-24 year age range via promotion from Gen Z influencers.

"Treat the Blood. Treat the Skin." physician campaign reinforces importance of regular blood monitoring and a tailored treatment approach in mycosis fungoides and Sézary syndrome.

The Promotion Recognizes Jones's Contributions to Agency Success and Practice Growth.

Since the beginning of institutionalized medical instruction, CME has always been beneficial to help those in the medical industry retain proficiency and learn about new and developing areas of their fields. The COVID-19 pandemic has highlighted the need for additional digital content for HCPs, both out of necessity and preference.

Coupled with broader migration trends happening in the US, new upstart locations become increasingly attractive for investors, developers, tenants, and landlords.

Pharm Exec chats with Jason Bernstein about the changes in the pharma marketing landscape, focusing mainly on telemedicine.

Merck and Otsuka recognized for driving greater equality for women in the workplace.

Winner to Be Announced During Marketing Research and Insight Excellence Awards Virtual Ceremony on November 9.

GSK Consumer Health Care has hired Simon Peel from sports apparel brand Adidas to lead its media team, replacing global head of media Scott Grenz.

17 abstracts highlighting safety and efficacy to be shared at upcoming conference.

Partnership pairs Aktana’s Contextual Intelligence Engine with Real Chemistry’s data and creative campaign.

Simpson Healthcare becomes a Certified B Corporation.

New findings detail how executives handle compliance challenges.

Promotion signals Health Practice transformation and will impact agency-wide growth.

The overall gold winners from each of the 19 specialized categories will be revealed on September 9, 2021.

Industry leader set to oversee all aspects of Ogilvy’s Health business.

Andaman7 and Afrisda, Inc. sign partnership agreement to support digital health implementation in Africa.