August 6th 2025
By using real-world data (RWD) and the insights derived from it, real-world evidence (RWE) earlier in research and development, drugmakers can make more informed decisions and reduce the financial risks that drive up drug prices.
The Teladoc-Livongo Merger: Life Science Manufacturers’ Darwinian Moment
September 8th 2020The recent merger of Teledoc and Livongo into a $38 billion titan proves that the market sees opportunity in health tech. Could it be an inflection point in our race towards a digital-first care model, or is this an experiment ahead of its time?
COVID-19: Meeting the Needs of Patients with Chronic Conditions
May 25th 2020Pharma companies may be in a unique position to support at-risk patients with chronic illnesses at this unusual time, particularly if they already have patient support programs in place with a patient services hub, writes Rebecca Cotton.
Finding the Translators: Helping Connect the Science to the Patient
May 25th 2020The need for analytics translators is not limited to data science. The adoption of all scientific or technical advances, including those in the healthcare industry, needs effective translators. So what does this mean for pharma marketing?
Coordinating Data and Analytics Ownership with Payers and Providers
May 23rd 2020Matthew Sussman explores strategies for facilitating access to the timely patient data and analysis needed for successful value-based agreements between manufacturers, payer and provider organizations in 2020 and beyond.
Automating PV Data Capture: What's Holding Companies Back?
April 20th 2020In safety & pharmacovigilance, the requirement to capture, sift and process real-world adverse event data is vast and growing all the time. Why then, writes John Price, is the discipline lagging in its application of smart technology?