April 29th 2025
The famous trees, and the festival associated with their blossoming each spring, is part of a tradition for the global pharmaceutical company.
AstraZeneca Digs Into the Cause of Non-adherence
October 15th 2008AZ interviewed physicians to determine why patients fail to take their medicine as prescribed. Unsurprisingly, affordability and patient apathy tied for top excuses. Pharm Exec talked to AZ to find out what the company is doing to boost compliance.
Physician Assistants Establish Online Presence
October 8th 2008With the launch of Clinician 1, physician and nurse assistants now have a place to share information online. The increase in No-See doctors and general difficulty for reps to meet with prescribers might make this the opportunity for pharma to reach a major stakeholder.
Pfizer Pushes 'Safety First' on Educational Health Site
September 24th 2008In an effort to give healthcare professionals and patients a one-stop source for factual drug safety information and treatment options, Pfizer has launched a handy new medicine safety Web site with a bevy of bells and whistles.