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In response to a report in the Journal of the American Medical Association, which found that adverse drug reactions may be one of the top 10 leading causes of death in hospital patients (see Pharmaceutical Representative, June 1998), Milwaukee-based Schwarz Pharma Inc. distributed a list of questions patients should ask physicians before taking prescription medicines.

Are salespeople nicer, better drivers than the rest?

Vivelle,® an estradiol transdermal patch, launched in 1996, has been given new life as a result of a new comarketing effort between Novartis Pharmaceuticals Corp. Inc. and Noven Pharmaceuticals Inc.

Various researchers unveiled new findings that offer encouragement to millions of patients infected with the HIV virus and AIDS at the 12th World

The Pharmaceutical Research and Manufacturers of America and numerous patient advocacy organizations spoke out against negative media coverage about recent drug withdrawals from the market.

Do your homework to make your performance reviews count.

Little stress-relievers help you have fun in the field everyday.

Unhappy physicians are turning to labor unions to reclaim their profession.

CHICAGO - Abbott Laboratories, Hoescht Marion Roussel, Pharmacia & Upjohn and Rhone-Poulenc Rorer followed the precedent set by 11 other pharmaceutical manufacturers last month when they tentatively agreed to settle a class-action lawsuit brought against them by Walgreen Co. and other retail pharmacies.

Why are cancer researchers intensifying their focus on finding ways to make cancer patients feel better as opposed to solely finding ways to treat their disease? Datamonitor, a New York-based market research and consulting firm surveyed a score of patients, medical professionals, representatives of the pharmaceutical industry and experts in the quality-of-life research field to answer this question.

Balancing a career, family and volunteer work is no easy task, but Pennie Vanderlin, a comprehensive care rep for Zeneca Pharmaceuticals, has found that enjoyment, hard work and a good support system are the keys to success.

Three things you don't know about handling complaints.

Despite raising premium revenue by 4%, health maintenance organizations in Minnesota lost $47.2 million on commercial operations in 1997, according to the spring edition of the Minnesota Managed Care Review.

Pharmaceutical companies are developing 85 new medicines for mental disorders, according to a new survey released by Washington-based Pharmaceutical Research and Manufacturers of America.

"It's the little things that make a big difference." You know that's true of your sales relationships, but that old adage also applies to your e-mails and memos.

The Food and Drug Administration proposed new rules that will provide pharmaceutical companies more latitude in promoting off-label uses of medicines, biologics and medical devices.

Stress-related "burnout" can be a major problem in fast-paced professions.

Americans are engaged in a massive movement toward healthier living, which includes disease prevention and maintenance of healthy lifestyle habits.

A majority of American patients are pleased with their physicians, according to a new survey released by the Pfizer Medical Humanities Initiative.

Face to face with the realities of a physician's day.

The launch of Viagra, Pfizer's new oral medication for erectile dysfunction, invigorated an otherwise sleepy sexual dysfunction market, sparked debate among health plan insurers and established itself as the most successful launch ever.

If it seems like there are more pharmaceutical sales reps in the field this year than there have been in the past, it's because there are.

Contrary to popular opinion, possession of knowledge is not power. Utilization of knowledge is power.

Wholesaler preferred generics programs encourage price competition that benefits Medicare and Medicaid programs and, therefore, do not violate anti-kickback statutes, according to an advisory opinion released by the Health and Human Services Office of the Inspector General in April.

Elan Corp., Dublin, Ireland, will acquire Carnrick Laboratories from GWC Health Inc. for $150 million, élan announced in late April.

Sales reps prove that devoting a little time and effort make a big difference.

Pharmaceutical companies were portrayed as aggressive, money-hungry and even nosy in articles on patient privacy issues in the Wall Street Journal on April 17.

Rep must not forget what they should NOT do on a sales call, so they don't shoot ourselves in the foot on the way in or out of a doctor's office.