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Pharmaceutical Representative

Parke-Davis, Morris Plains, NJ, has responded to a grim survey of patients with diabetes by launching a nationwide campaign to encourage hope and improve health in patients with type II diabetes.

Pharmaceutical Representative

When using visual aids in presentations, it's important to remember to pace yourself.

Pharmaceutical Representative

Two ways to make launch-targeting fun and rewarding.

Pharmaceutical Representative

Mid-level practitioners can have a significant impact on a rep's business.

Pharmaceutical Representative

You may make a special point of being your most dynamic self with a doctor on an initial visit, but how much thought do you put into your greeting on your eighth or ninth trip to the office?

Pharmaceutical Representative

BELSE, Swizterland - Roche Holding Ltd., Switzerland, announced plans to acquire Corange Ltd., the Bermuda-based holding company of the Boehringer Mannheim Group, Amsterdam.

Pharmaceutical Representative

DUBLIN, Ireland - Elan Corp. announced plans to add 50 new reps to its sales force in order to market its anticipated line of antiepilepsy products. The group will target neurologists and other physicians who specialize in the treatment of epilepsy.

Pharmaceutical Representative

A team of psychiatrists has developed new practical guidelines for treating patients suffering from obsessive-compulsive disorder.

Pharmaceutical Representative

Timely development of new products and the recruiting and retaining of talented people are the top two strategic issues facing the pharmaceutical, biotechnology and medical device industry, according to an annual survey conducted by Coopers & Lybrand.

Pharmaceutical Representative

Prices for prescription drugs rose 2.3% in the first quarter of 1997, according to the research firm IMS America, Plymouth Meeting, PA.

Pharmaceutical Representative

The Office of the U.S. Trade Representatives released its annual report on the adequacy and effectiveness of intellectual-property protection in countries trading with the United States.

Pharmaceutical Representative

McNeil Consumer Products Company, the makers of Tylenol,® launched a national immunization education program for health care providers and parents during National Infant Immunization Week, April 20-26.

Pharmaceutical Representative

This article, the second in a series of three, covers the integration of multimedia computers and interactive software into sales training programs.

Pharmaceutical Representative

In conjunction with the FDA, PhRMA and BIO are developing FDA legislative reform recommendations for Congress to consider.

Pharmaceutical Representative

The United States pharmaceutical industry experienced an unprecedented real growth rate of more than 10% in 1996, according to IMS, a Plymouth Meeting, PA-based unit of Cognizant Corp.

Pharmaceutical Representative

Searle, Skokie, IL, has developed an interactive corporate Web site. The site includes The Pipeline Game allows players to develop a new drug and take it all the way through market clearance.

Pharmaceutical Representative

Group purchasing organizations grew in numbers, consolidated and expanded services last year, according to SMG, a Chicago-based market research and consulting firm.

Pharmaceutical Representative

WASHINGTON - The FDA proposed a new use initiative to speed up the development of new and supplemental uses of medications.

Pharmaceutical Representative

Pharmaceutical price regulations largely fail to control drug spending and adversely affect incentives for pharmaceutical research and development, according to a book from the American Enterprise Institute, Washington.

Pharmaceutical Representative

The Academy of Managed Care Pharmacy, Alexandria, VA, released a revised position statement supporting the appropriate design and use of drug formularies.