Evidence-based science will always trump marketing fluff. Companies should invest their resources into developing initiatives that will uncover the science. That's what truly differentiates their products. Marketing campaigns developed around evidence-based science are viewed as more credible, and the companies behind them are perceived as acting more responsibly. Pharma companies should explore tailored, one-to-one communication to introduce brands, enhance compliance, and build loyalties.
New Pharm Exec Europe supplement explores how sales reps' thinking and behaviour can really be changed.
Keeshia Muhammad
EU makes plans to police its supply chain
Everyone makes mistakes; how you handle them is the measure of a true leader
This time, powerful interest groups (like pharma) that sank the Clinton healthcare bill are on the side of change
The great debate on DTC advertising is heating up again. We're going to be hearing a lot about fair balance and risk communication and costs. But what about the patients?
