Sales & Marketing

Ophthalmic industry leader joins to accelerate the organization in anticipation of two near-term product launches.

Runway offers access to affordable travel medications, expert guidance and medical recommendations.

Bindhu Gopalan will be responsible for overseeing all client engagements at Greater Than One, with a focus on building better healthcare experiences through the agency’s Capability Convergence model.

Well known for its leading position in e-prescriptions in Brazil, Memed invests in technology and products that integrate the healthcare value-chain by seamlessly connecting physicians, patients, pharmaceutical retailers & industries and clinics.

The second of two parts of Pharmaceutical Executive's Q&A discussion with Vinod Badami, Vice President, Data and Analytics at Indegene.

Nancy Phelan will serve as SVP for Indegene's global digital-first omnichannel commercialization business, based in the US.

The first of two parts of Pharmaceutical Executive's Q&A discussion with Vinod Badami, Vice President, Data and Analytics at Indegene.

A shift is occurring in the healthcare professional (HCP)-pharma rep relationship. Pharmaceutical Executive talks two-way engagement with Dave Yates.

The new hire is a shared role across Langland and Publicis Media to drive the continued development of the ex-US Healthcare Media and Omnichannel strategic function.

Pavel Klymenko, Head of Omnichannel at Viseven, compares three top approaches to pharma communication and elucidates which are here to stay.

In the wake of the COVID-19 pandemic, pharmaceutical brand names across the world have surged in value as they have become household names globally, according to a new report from leading brand valuation consultancy Brand Finance.

Programmatic campaigns conducted on the DeepIntent platform are now guaranteed to reach verified patient audiences for specific health conditions across CTV, display, and digital video.

Healthcare Providers (HCPs), also every day consumers of digital information, have not been satisfied with the level of engagement delivered by pharma in comparison to other industries. Pharm Exec chats with Matt Titus, CCO of Epocrates, about the key role Non-Personal Promotion (NPP) plays in an omnichannel approach.

Common data architecture helps connect sales, medical, and marketing for commercial excellence.

The Four are Veeva Link for Key Accounts, Scientific Awareness, Medical Insights, and Veeva Link+

Mr. Garnett is a serial entrepreneur and corporate executive with many years of success in founding and leading consumer-packaged-goods and beverage companies in Canada and the United States.

Global Biopharmaceutical Company Hires Leading PR Firm as it Expands Their U.S. Operations.

Over the course of his career, Mr. Pidduck has been involved in the successful ground-up commercialization of several products in both Canadian and international markets and brings a track record of both organic execution as well as M&A and integration expertise.

Boehringer Ingelheim and Lilly launch Hear Your Heart™, an empowering health initiative to provide resources and education for women with heart failure, especially Black and Latina women, to help optimize their care.

Flutura to deploy Cerebra Digital Twin & Pharmacologist Workbench, a self-service AI platform to accelerate impact to Pharmaceutical outcomes.

Bringing together Bristol Myers Squibb and Celgene on one clinical trial management system, company goes live with Vault CTMS in record speed. Modernization streamlines trial management to speed medicines to patients.

Rick Livesay brings over 25 years of healthcare experience to the company to bolster Nava's San Francisco presence.

By acquiring Monkeys not Donkeys, QbD will strengthen its "from idea to patient" offering.

The agreement will expand Univar Solutions' diverse excipient portfolio, helping customers with drug delivery in Brazil and Mexico.

In his new role, Avallone will be responsible for growing the Evoke data team, expanding their data offerings around audience insights and analytics, and providing high-value consultancy to clients.