Sales & Marketing

The world’s largest cancer research meeting, the American Society of Clinical Oncology (ASCO) Annual Meeting, recently convened in person in Chicago after two years of being held virtually. Sara Baker and Kristine Austria Fan of Marina Maher Communications provide their takeaways from the meeting.

Company hires life science veteran Jessica Cao to join management team.

Brent Palmisano joins Lauren Cohen, who recently joined as vice president of marketing and communications.

Eagle tele-rheumatology joins list of more than 15 physician specialties.

Doceree ABM empowers healthcare marketers to reach institutional stakeholders and measure account lift.

The new user experience improvements will make it easier for members to discover and interact with relevant products related to their medical specialty.

While the pharmaceutical industry has historically lagged behind other industries in the overall shift to programmatic advertising, the pandemic accelerated this transformation to emerging channels like connected TV (CTV).

The windfall from COVID-19 vaccines and treatments has shaken up Pharm Exec’s latest listing of the top global biopharma sales producers in record-breaking fashion, but a likely leveling off—along with challenging patent and global climates—should shift some of the spotlight to anticipated non-COVID risers and perhaps more definitive maneuvering ahead.

How addressing equity gaps can be a boost for brands.

As part of OptimizeRx’s Therapy, Initiation and Persistence Platform, TelaRep is now being used by over 200,000 in-network healthcare providers (HCPs).

EVERSANA INTOUCH is a next-generation agency network delivering award-winning creative, digital, and global market access solutions for life sciences.

Unites award-winning medical communications agency and scientific communications animation studio to create engaging solutions for the pharmaceutical industry.

Research affirms consumers find CTV ads more relevant as DeepIntent enhances unique audience targeting and campaign optimization capabilities with viewership data from 30+ million LG smart TVs.

The new offering is the only training initiative across the pharmaceutical industry that adds cognitive and behavioral assessments, together with clinical, economic, and organizational training, to help field deployment teams optimize performance.

New c-suite role will drive innovative product strategy to deliver strong value to life science clients.

Courtney will serve both as a valued part of the Ogilvy Health Executive Leadership Team and as a board member on Ogilvy's Global People Team.

Nevins brings more than 18 years experience in pharmaceutical marketing and will play an integral role in shaping POCN’s offerings and client experience.

Ophthalmic industry leader joins to accelerate the organization in anticipation of two near-term product launches.

Runway offers access to affordable travel medications, expert guidance and medical recommendations.

Bindhu Gopalan will be responsible for overseeing all client engagements at Greater Than One, with a focus on building better healthcare experiences through the agency’s Capability Convergence model.

Well known for its leading position in e-prescriptions in Brazil, Memed invests in technology and products that integrate the healthcare value-chain by seamlessly connecting physicians, patients, pharmaceutical retailers & industries and clinics.

The second of two parts of Pharmaceutical Executive's Q&A discussion with Vinod Badami, Vice President, Data and Analytics at Indegene.

Nancy Phelan will serve as SVP for Indegene's global digital-first omnichannel commercialization business, based in the US.

The first of two parts of Pharmaceutical Executive's Q&A discussion with Vinod Badami, Vice President, Data and Analytics at Indegene.

A shift is occurring in the healthcare professional (HCP)-pharma rep relationship. Pharmaceutical Executive talks two-way engagement with Dave Yates.

The new hire is a shared role across Langland and Publicis Media to drive the continued development of the ex-US Healthcare Media and Omnichannel strategic function.

Pavel Klymenko, Head of Omnichannel at Viseven, compares three top approaches to pharma communication and elucidates which are here to stay.

In the wake of the COVID-19 pandemic, pharmaceutical brand names across the world have surged in value as they have become household names globally, according to a new report from leading brand valuation consultancy Brand Finance.

Programmatic campaigns conducted on the DeepIntent platform are now guaranteed to reach verified patient audiences for specific health conditions across CTV, display, and digital video.

Healthcare Providers (HCPs), also every day consumers of digital information, have not been satisfied with the level of engagement delivered by pharma in comparison to other industries. Pharm Exec chats with Matt Titus, CCO of Epocrates, about the key role Non-Personal Promotion (NPP) plays in an omnichannel approach.