Sales & Marketing

Pharm Exec chats with Read Roberts about finding the right DOLs in a crowded social media landscape.

InnoVision Español will serve businesses and brands wanting to reach the Hispanic community and Hispanic-oriented clients and companies.

Kenah joins the leadership team with 18 years of program management, marketing, and customer engagement experience in the healthcare industry, including for WebMD and SonderMind.

Generating an actual brainstorm is elusive. Every marketer, strategist, creative person in every industry has probably seen far more of the opposite.

Inizio will act as a strategic partner to health and life science companies throughout the life cycle of their drug products.

Employees must be able to retain information and remain engaged to keep pace with highly regulated industry.

Mr. Horvath, who brings over a decade of experience in pharmaceutical commercialization, will lead the commercialization of POINT’s pipeline.

Matterkind uses DeepIntent Outcomes’ patented technology to improve audience quality and script performance.

Additions of Andrew Johnson and Bridget Seay strengthen epocrates’ evolution as a commercial organization with best-in-class market intelligence and products.

The world’s largest cancer research meeting, the American Society of Clinical Oncology (ASCO) Annual Meeting, recently convened in person in Chicago after two years of being held virtually. Sara Baker and Kristine Austria Fan of Marina Maher Communications provide their takeaways from the meeting.

Company hires life science veteran Jessica Cao to join management team.

Brent Palmisano joins Lauren Cohen, who recently joined as vice president of marketing and communications.

Eagle tele-rheumatology joins list of more than 15 physician specialties.

Doceree ABM empowers healthcare marketers to reach institutional stakeholders and measure account lift.

The new user experience improvements will make it easier for members to discover and interact with relevant products related to their medical specialty.

While the pharmaceutical industry has historically lagged behind other industries in the overall shift to programmatic advertising, the pandemic accelerated this transformation to emerging channels like connected TV (CTV).

The windfall from COVID-19 vaccines and treatments has shaken up Pharm Exec’s latest listing of the top global biopharma sales producers in record-breaking fashion, but a likely leveling off—along with challenging patent and global climates—should shift some of the spotlight to anticipated non-COVID risers and perhaps more definitive maneuvering ahead.

How addressing equity gaps can be a boost for brands.

As part of OptimizeRx’s Therapy, Initiation and Persistence Platform, TelaRep is now being used by over 200,000 in-network healthcare providers (HCPs).

EVERSANA INTOUCH is a next-generation agency network delivering award-winning creative, digital, and global market access solutions for life sciences.

Unites award-winning medical communications agency and scientific communications animation studio to create engaging solutions for the pharmaceutical industry.

Research affirms consumers find CTV ads more relevant as DeepIntent enhances unique audience targeting and campaign optimization capabilities with viewership data from 30+ million LG smart TVs.

The new offering is the only training initiative across the pharmaceutical industry that adds cognitive and behavioral assessments, together with clinical, economic, and organizational training, to help field deployment teams optimize performance.

New c-suite role will drive innovative product strategy to deliver strong value to life science clients.