Sales & Marketing

Since the beginning of institutionalized medical instruction, CME has always been beneficial to help those in the medical industry retain proficiency and learn about new and developing areas of their fields. The COVID-19 pandemic has highlighted the need for additional digital content for HCPs, both out of necessity and preference.

”Soft skills” are notoriously difficult to teach. For that reason, many trainers are applying state-of-the-art computer simulations to help develop these skills within pharma sales organizations, writes Jeremy Lovelace.

Pharm Exec chats with Jason Bernstein about the changes in the pharma marketing landscape, focusing mainly on telemedicine.

Commercializing an orphan drug can be challenging, however, using a framework and a checklist that incorporates the right elements can prove beneficial.

Challenge assumptions and reset expectations when it comes to pre-launch SG&A investment to increase the odds of commercial success.

New drug aims to turn obesity into treatable chronic condition.

Peanut allergies raise fears among parents, teachers, but treatment is now available.

Hopeful new standard of care for advanced prostate cancer capitalizing on momentum.

The aggressive strategy behind a small company’s quick ascent in migraine market.

Latest disease-modifying market entrant for SMA addresses administration, access gaps.

Winner to Be Announced During Marketing Research and Insight Excellence Awards Virtual Ceremony on November 9.

Vaccines spotlight recent resurgence of useful messaging tool.

Pfizer’s Darren Feenan and Tangent90’s Jan van den Burg talk to Pharm Exec about sharing scientific content with HCPs in an era of accelerated digitalization.

GSK Consumer Health Care has hired Simon Peel from sports apparel brand Adidas to lead its media team, replacing global head of media Scott Grenz.

When it comes to vaccine hesitancy or reluctance, there have always been concerns around the public's belief and attitude. This is especially apparent among blacks and other minority groups, whose concerns can stem from historic injustices that fueled mistrust. The COVID era has presented an opportunity to convert many who are ready to engage via transparency and by initiating trust through marketing.

Companies now have a unique opportunity to rethink their customer engagement strategy and find new techniques to serve healthcare professionals more effectively.

With opportunity and risk lurking in equal measure, today’s key considerations for biopharma startups when building their leadership teams and product go-to-market strategies are outlined.

Content generation on pharma companies social media channels started with sharing links to recent publications and conference presentations. But what is the next step? How can the industry evolve from data dissemination to true two-way engagement?

Simpson Healthcare becomes a Certified B Corporation.

Omnichannel marketing touts delivering efforts across all channels simultaneously, and looks to dethrone the incumbent multichannel marketing, but making the switch isn't exactly easy.

Computer-based simulations are a great approach to pharmaceutical sales training because they are engaging, realistic and help develop critical skills for a data-driven world, writes Jeremy Lovelace.

The emergence of organized customers demands investment in advanced solutions and next-generation key account management.

Choosing the right team and implementing structure headline necessities for launch.

Promotion signals Health Practice transformation and will impact agency-wide growth.

Closing the gap between promise and progress.

Grünenthal‘s Florent Edouard talks about AI‘s “key role in the future of marketing.”

The overall gold winners from each of the 19 specialized categories will be revealed on September 9, 2021.

Industry leader set to oversee all aspects of Ogilvy’s Health business.

Key opinion leaders may not be hard to find, but they are very hard to engage because everybody wants a piece of them.

Growing pains of overwhelming, uncoordinated channel use and promotional waste are forcing marketers to explore omnichannel marketing to enable simultaneous orchestration across channels and multiple stakeholders.