Sales & Marketing

How digital is helping companies increase call volumes, access to HCPs, and HCP-led dialogue.

AI has the potential to revolutionize the pharma marketing industry. Pharma should look to harness its power to capture important data and insights to better engage HCPs through personalized, smart messaging.

DeepIntent’s patient-modeled audiences solution uses comprehensive real-world clinical datasets to precisely reach patient populations, including those facing rare diseases and low prevalence conditions.

Cernese shares his perspectives on the increasing demand for quick, accessible health information, the subsequent pressure this puts on the highly regulated life sciences industry, and how artificial intelligence (AI), the use of machine learning to perform tasks that traditionally rely on human intelligence, can help.

Need for greater transparency and access fuels Big Tech’s presence.

As the pressure on teams reviewing promotional content has increases, both in terms of volumes of content and complexity, Sameer Lal discusses the need for a near-term strategies using artificial intelligence (AI) and machine learning (ML) to decongest bottlenecks of the manual review process.

In order to address data literacy gaps amongst reps and managers, sales trainers are increasingly turning to computer-based business simulation games, writes Jeremy Lovelace.

The acquisition immediately propels EVERSANA’s position as a commercial services leader worldwide, poised to solve any global pricing, access, reimbursement, promotion, adherence, or product delivery challenge.

The acquisition will bolster Fingerpaint’s omnichannel offering, data and analytics capabilities, and global presence.

Fingerpaint, biopharma’s global commercialization partner for analytics-enabled integrated solutions, announced it acquired MedThink, a North Carolina–based company that empowers healthcare providers through medical communications.

As EU brand leaders build their omnichannel customer engagement strategies, they need to address challenges in the European environment with a well-thought-out deployment plan.

Weiss and Narayanan have been partnering closely to ensure a seamless transition, which will expand the business potential of the company amid a fast-shifting health care landscape.

When HCPs need information, it’s hard to know which field reps and companies to contact. Physicians want to easily search and send text requests—without sharing their personal information. With compliant messaging, field teams can have more timely and purposeful exchanges in between meetings or events. Engage Connect will be available next month as part of the Veeva Engage app used by over one million HCPs for digital meetings.

Social Media is omnipresent and harnessing its power should be high on lists of healthcare providers (HCPs). How do they get their message out to reach the right people at the right time and how do they distinguish themselves from their competitors? Here are 12 predictions and factors for 2022.

An extension of an article in the November issue of Pharmaceutical Executive titled “Turning the Corner: A New Era of Pharma Sales Comes into View,” this Q&A session further addresses the pandemic-enhanced benefits of virtual events, both as incredible sources of information and education as well as a new digital tool for the evolving sales representative.

Healthcare professionals (HCPs) shouldn’t miss out on critical information while their focus is on their patients, which is why messages on professional platforms are an essential resource to improve a patient’s health results, writes Gareth Shaw.

DeepIntent will have exclusive rights as the only DSP healthcare advertisers can use to reach LG Ads Solutions’ 20+ million households nationwide.

PR Week announced the news today as part of their Health Influencers 30: Class of 2021.

Findings reinforce the connection between ad exposure and adherence, while highlighting opportunities for marketers to influence patient health.

Prior to 2019, research indicated that payers across markets used a range of digital information sources to support their decision making and to keep abreast of medical news. But COVID-19 sparked an uptick in interest from global and US market access teams for an omnichannel approach.

The increased interest from HCPs to implement more virtual communication with sales representatives highlights the importance of the hybrid sales model. Competition is fierce - how does one hybrid team distinguish itself and stand out from the crowd to find success for the company?

The release from the partnership addresses a key issue that brand marketers and their agencies of record face in healthcare: how to prioritize audience outreach while properly navigating the privacy regulations.

Mark Materacky talks about Novo Nordisk and Queen Latifah’s “It's Bigger Than Me” campaign to change the way the world looks at and discusses obesity.

Lowenthal, an award-winning creative, will bring his expertise to help build on the Human Dynamics approach of MicroMass, which aligns brands with the evolving needs of patients.

Erica Schultz, CMO of RAIN Group, provides insight on how to breakthrough to make connections and build rapport with HCPs in a time when face-to-face and other interactions have decreased significantly.