Market Access

Pharm Exec convenes a diverse panel of experts to identify the key markers of common ground: its time, people, and money against that greatest intangible-hope.

Real-world pharmacoeconomic data can provide critical insight for maximizing US market access and oncology product differentiation, and should be central to the overall brand strategy of any oncology product

Patient access is the new driver of change and progress in healthcare marketing, says a senior industry player in market development.

A proactive approach to talent and organization planning is the hidden trump card in prevailing with payers.

Unified payer research planning is of top import.

A comparative effectiveness study on the two presidential candidates.

Marck McClellan, MD, Director, Engelberg Center for Health Reform, Brookings Institute

Stiff price tags draw scrutiny from Congress and consumers, and raise questions about FDA policies

Pharma can be an insular industry, with limited capacity to gaze beyond its own narrow frame of vision

The end of anther year is an appropriate time to highlight the march of time-and the transitions that accompany it

Proving that one good turn deserves another, Pfizer and GlaxoSmithKline announced that they would provide millions of doses of pneumonia vaccines to some of the world's most impoverished countries at massive discounts.

The latest buzzword in pharma is "transparency"

A close look at the healthcare industry will separate real cost-cutting measures from money-saving myths.

The former health secretary offers a reality check on healthcare reform-and what to expect from the pols in '09

Congressional leaders ready campaign to curb Medicare drug plans.

A little-known provision in a new law rewards employees for blowing the whistle on tax fraud. Pharma should examine its tricky tax situation-and work out the issues on a global level.

The Medicare Modernization Act set the stage for rapid and easy conversion to government-controlled pricing and the adoption of government pricing by private payers.